The fasts growing segment of global commerce is ecommerce. According to a report from Statista, ecommerce grew to about £2.3 trillion dollars in 2017, and they expect reach £4.5 trillion by 2021. To stay relevant and successful in the ever-expanding world ecommerce, find the trends that will reach your target customers and fit your business models. Here are some great places to start.
Make It Mobile
Estimates suggest that as much as 11% of online shoppers are now using their smart phones. As payment technologies continue to become easier, that number is expected to clime and overtake desk-top checkout in 2018. Stay on top of this trend by making sure that your website is mobile friendly and easy to use. If you have a brick-and-mortar store, upgrade your payment options to allow your customers to use their phones to pay for purchases rather than pulling out their wallets.
A Photo Is Worth £1000
You already know that great photos, and video, are vital to keeping people interested when they’re on your site. Many people think that a nice stock photo will work, but customers know the difference and get turned-off if they can’t see what makes your business special. High-quality images and videos are worth the investment, so go ahead and hire a pro to make your site stand out. It will be more than worth it in the end.
Social media has become a part of everything we do, and shopping is no different. Not only are people sharing what they’re buying with their friends and followers, but they’re also using social media to find unique and stylish items they’re looking for. Visuals platforms like Pinterest and Instagram are great ways to get your products in front of buyers. A quickly growing trend is clicking on an item in Instagram and purchasing it right there in the ap. As this technology becomes more prevalent, you can be sure social media in-app purchases will skyrocket.
Listen to Me
The future is here. With the popularity of voice-activated assistants in homes, the shopping with just the sound of your voice is becoming more common. With 40% of millennials have shopped using their voice and 20% of mobile Google searches done by voice, buy by voice is only going to grow. To make the most of this trend make sure your website (and ap if you have one) are optimized for voice searches. Keep it Simple–It may go without saying, but simple is better when it comes to websites. Flashy is great, but if it takes too long to load, is difficult to navigate, or just plain hard on your eyes people won’t shop. You don’t want to have a customer abandon their shopping cart because your check-out process is too many steps or too complicated. Keep your site simple, clean and easy to use to keep customers coming back.
What works for You
Do your research, know your target audience and embrace the latest in ecommerce. The biggest trend is the one that works for you and your business.