Strategy

Many of our clients don't want to embark on a large project until they have a clear and defined strategy to build upon. We can help by gathering research and generating insights from a whole host of places to make sure we have a strong foundation to start our working process from.

We base our strategies on what you need. No one strategy is perfect for every client as the marketplace and KPIs are so different from project to project. We task our digital marketers, creatives and developers to implement only the best thinking to make sure we can deliver real change and results for your brand.

Our Process

Before you embark on a new website or create content for your audience, it’s really important to take a step back and formulate a strategy about how to effectively connect with them.

We can help you create a meaningful strategy for your customers, we approach these strategies in the following key areas:

Objectives

What is it you want to achieve? Is it an increase in organic SEO? Grow your social media following? Whatever it may be we are able to advise you on how to achieve it.

Your Audience

From proper brand planning, you should have an exact idea of who your audience is. If you haven’t, devising user personas is a great way of creating a profile so we know exactly who we are talking to and where to place your content. We cover everything from tone of voice to the best time to post. Basically, all your efforts should be centred around them.

Set Goals

Like with anything else, if you have an objective, setting realistic targets to hit will help keep your marketing strategy efforts on track. With a strategy in place, we can then create a content schedule to plan your content production around.

Our Strategy Services

  • Digital Insights
  • Social Strategy
  • Content Strategy
  • Analytics & Keyword Strategy
  • Target Audience Research
  • Competitor Analysis
  • Information Architecture
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