Despite the crystal clear goals, ‘add to basket’, and compelling ‘Buy Now’ buttons, your website miserably failed to generate interest in 59 seconds. What’s happening? Why isn’t your website driving sales? Here are some of the biggest reasons we see from sites having the highest bounce rate.
Slower than a Sloth
If you think people will queue up to buy your products while your super-slow site still loads, you’re completely mistaken. Slow loading website in this fast-moving digital world isn’t a win-win. In fact, poor load time is one of the major reasons behind the increased bounce rate.
Raise your hand if you have a site that is more like a maze? That’s a bad sign. Not only it is bad for your marketing campaigns, but it’s equally bad for your search engine ranking and online visibility as well. So, put yourself in your end user’s shoe and do the revamping.
The world has become mobile-first and so should your website. Not convinced? Well, here’s a stat to chew on: about 68% of the overall traffic to a website is from smartphones and 79% of the users left the page in less than 5 seconds after viewing a single page, if the site did not work on mobile. Make sure the site is responsive.
There Must Be Something Wrong with your Domain Name
You may ask, “What’s in a name?” If you aren’t aware, let us remind you: DOMAIN NAME MATTERS & THE SEARCH ENGINES ARE SMARTER! Things may go wrong if the domain name is overly long, filled with unnecessary characters and keywords, or doesn’t match with the content.
Intimidating Sign-Up Forms
Do you have a scary sign-up form with too many questions? If yes, chances are that your target audiences are going elsewhere. And yes, you can’t blame them for doing negative word-of-mouth marketing in their online communities.
What Should I Do?
If your looking to win back your audience and lower your website's bounce rate speak to us today. We can help overhaul your current website and design a strategy and platform that will help your business rocket!